Kept busy on the Esko stand was Gareth Cork, representing Esko’s South African agent, Bob Cork Agencies.
Esko introduced significant innovations in both the software and hardware to help printers to manage, create and produce better packaging.
Today’s demand for shorter runs and faster time to market leads to more complex operations. These global trends span the entire packaging process from idea to retail shelf, from brand to designer, and from tradeshops to the printer/converter. Visitors to Esko’s stand learnt how Esko systems can improve operations and face up to these challenges.
To ensure products are relevant and appealing to consumers, brands have embraced diversification. Variation in size, introduction of new flavours and regional marketing campaigns improve shelf appeal but can have a profound impact on packaging and label production.
Add to that the ever greater need to comply with government regulations, which means more on-pack languages and symbols, all of which require frequent updates.
As Gareth explains, the number of jobs per shift continues to increase. Today, label and packaging converters often spend more time setting up their equipment between jobs than in actual printing and converting. Esko facilitates these pressing challenges by integrating and simplifying every step of the packaging management, prepress and production process.
For this reason Esko chose ‘Packaging Simplified’ as its drupa theme, showing powerful solutions that address these demands for every step of the production process, from concept and briefing to printing and finishing. But the complexities don’t stop there. Packaging converters also need to think about structural design, shapes, fitness for purpose and finishing.
They have to get the design print ready while managing barcodes, critical content and other legally required elements. They must prepare printing plates and die-shapes for all possible output, often in mixed production environments where digital and conventional print are used side by side, each with their specific requirements. But whether using offset, flexo, gravure or digital print; brand colours must be accurate and consistent.
Esko has built tremendous expertise over decades, understanding and mastering all these complexities and delivering smart and proven technologies that enable converters to achieve a smooth, efficient operation while taking cost and complexity out.
“That’s why Esko is the natural choice for making Packaging Simplified,” Gareth maintains. “We’re really excited at being able to offer these solutions to the South African packaging market.”